6W2X logo

 

 

Movement Model Canvas Introduction

Introduction

The book Business Model Generation by Alexander Osterwalder & Yves Pigneur describes a visual method of developing business models. It is based on a business model canvas that lays out different parts of the model in a specific layout. We now wish to modify this canvas to use it for the development of movements. The ease of comparison of different models makes it suitable for developing and discussing new movement models.