6W2X logo



Business Model Grid for Mardi

Current idea

The current idea and the customer pain that it resolves or the consumer delight that it offers:

Business Model Grid for Mardi, Bootstrap Phase, Initial Concept

Although we may be confident that Plan A is almost certainly perfect in every way, the history of business failures caused by sticking to Plan A tells us that we need, for the sake of survival, to consider a Plan B and how to migrate to it. A first step in this process is to add entries to the business model grid, below.

Business model element Relevant analogs and the numbers they give you Relevant antilogs Leaps of faith around which you will build your current dashboard Hypotheses that will prove or refute your leaps of faith

Revenue model


Gross margin model


Operating model


Working capital model


Investment model


Learning model


The grid is adapted from the Business Model Grid in Getting to Plan B by John Mullins and Randy Komisar, published by Harvard Business Review Press.