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Business Model Canvas for Mardi, Focus on Key Partner and the Relationships with Other Components

Business Model Canvas for Mardi, Bootstrap Phase, Focus on KP

Focus on key partner: University Development and Alumni Relations Offices. Add related elements to the model.

Note: Use the links to drill down to more detail.
Key Partners (KP)

i s h University Development and Alumni Relations Offices


Key Activities (KA)

Developing infrastructure

Building membership

Developing relationships with partners



Value Propositions (VP)

Greater engagement with students

Greater connection between students and alumni

Greater engagement with local communities

Greater impact

Customer Relationships (CR)


Customer Segments (CS)


Key Resources (KR)



Channels (CH)


Cost Structure (C$)

Staff time




Revenue Streams (R$)


The model structure is based on those developed by Alexander Osterwalder & Yves Pigneur, described in their book Business Model Generation. The canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.