6W2X logo



Introduction to generating business models

Generating business models

Startups following the 6W2X™ process will use lean startup methodology and develop a business model canvas for the new business as described in the book Business Model Generation by Alexander Osterwalder & Yves Pigneur. The canvas makes it fun to collaborate over generating novel business models even if you have no previous business experience. Other collaborative techniques will be used to get the best out of everyone involved.

Examples of business model development follow: