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Business Model Canvas for Mardi, Initial Trim

Business Model Canvas for Mardi, Bootstrap Phase, Initial Trim

Trim down to the most important items.

Key Partners (KP)

University Development and Alumni Relations Offices

Business and Entrepreneur Support Organisations

Student Societies and Hubs

Charities and Social Enterprises

Sponsors

Key Activities (KA)

Developing infrastructure

Developing a virtual ecosystem

Building membership

Capacity building

Team building

Developing relationships with partners

Fundraising

Pivoting and re-focusing

Outsourcing

Value Propositions (VP)

Make a bigger difference with Mardi

Students and alumni can achieve more by working together

Customer Relationships (CR)

Strong inter-personal relationships based on shared-values

Win-win alliances with organisations

Alliances should have SMART objectives

Perform SWOT analysis on all relationships

Customer Segments (CS)

Individuals providing help

Organisations providing help

Organisations receiving help

Those in need

Key Resources (KR)

Software

People

Infrastructure

Databases

Channels (CH)

Online collaboration

Meetings and events

Publications

Cost Structure (C$)

Travel

Salaries -postpone as long as practicable

Event costs

Office space - mainly virtual and use hubs

Fundraising effort

Donations to causes

Revenue Streams (R$)

Membership subscriptions

Donations from supporters

Grants from foundations and trusts

Sponsorship

Fundraising events

Trading arm

The model structure is based on those developed by Alexander Osterwalder & Yves Pigneur, described in their book Business Model Generation. The canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.