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Business Model Canvas for Mardi, Initial Flood Fill

Business Model Canvas for Mardi, Bootstrap Phase, Initial Flood

Start filling in items in the canvas. Just in rough format, to be tidied up later.

Key Partners (KP)

University Development and Alumni Relations Offices

University Research Groups

Business Schools

Business and Entrepreneur Support Organisations

Student Societies

Student Hubs

Charities

Social Enterprises

Accelerators

Intermediaries

Sponsors

Software developers

Key Activities (KA)

Developing infrastructure

Developing a virtual ecosystem

Building membership

Capacity building

Team building

Developing relationships with partners

Fundraising

Financial control

Strategic planning

Project planning - with SMART objectives and 5x impact

Project management

Executing plans

Pivoting and re-focusing

Governance

Trustee development

Outsourcing

Value Propositions (VP)

Consider VP for different customers, then refactor.

Alumni

Networking

An opportunity to work alongside other professionals and students and make a bigger difference

Unleash your full potential as a changemaker

Help develop a new international charity

Greater impact

Students

Networking

An opportunity to work alongside professionals and make a bigger difference

Unleash your full potential as a changemaker

Internship opportunities

Help develop a new international charity

Greater impact

University Alumni Offices

Greater engagement with students

Greater connection between students and alumni

Greater engagement with local communities

Greater impact

Charities

Networking

Collaboration

Spread best practice

Access to expertise

Increase knowledge of and support for causes

Greater impact

Big business

More effective CSR

Networking

Sponsorship opportunities to strengthen brand in select target audiences

Help develop a new international charity

Greater impact

SMEs

More effective CSR, or develop social output

Networking

Learn to be more entrepreneurial

Sponsorship opportunities to stengthen brand to target audiences

Greater impact

Social Enterprises

Networking

Form alliances

Develop and spread best practice

Greater impact

USPs

Unique ecosystem of win-win alliances

Products

Collaboration platform

Networking events with inspiring speakers

Concerts and other entertainment

Publications

Products

Collaboration platform

Networking events with inspiring speakers

Concerts and other entertainment

Publications

Services

Connecting people that can help each other

CSR clubs

Stone soup/catalyst

Undertaking research and other projects

Customer Relationships (CR)

Strong inter-personal relationships based on shared-values

Win-win alliances with organisations

Alliances should have SMART objectives

Perform SWOT analysis on all relationships

Customer Segments (CS)

Individuals providing help

Organisations providing help

Organisations receiving help

Those in need

Key Resources (KR)

Software

People

Infrastructure

Databases

Knowledgebase

IP

Channels (CH)

Online collaboration

Meetings and events

Publications

Cost Structure (C$)

Travel

Salaries

Internships

Fellowships

Venue fees for events

Point of presence materials

Roller banner stands

Office space

General office expenses

Fundraising effort

Donations to causes

Software

Hardware

Revenue Streams (R$)

Membership subscriptions

Organisation subscriptions

Donations from supporters

Grants from foundations and trusts

Sponsorship

Fundraising events

Trading arm

The model structure is based on those developed by Alexander Osterwalder & Yves Pigneur, described in their book Business Model Generation. The canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.